A 3D configurator enables customers to visualize and modify a product using an interactive web interface. It’s a technology that allows customers to interact with a 3D product model in real time. Customers use configurators to modify attributes (colors, materials, and accessories) and see a customized product that they have created.
Automobile companies were among the first to employ configurators. The automotive industry was a pioneer in 3D technology and continues to be a leader in the sector. It was the first to use 3D configurators. We found this is still the largest market where 3D configurators can be used. All major car brands around the globe have their configurators. This technology has been increasingly used in all sales sectors in recent years due to the growth of online businesses.
Why Use 3D Configurators?
- Create Originality
It is important to stay current in an age of strong online competition. You should also do all you can to make sure your website and products are unique. To stand out from the rest, your website should be different from others that sell similar products. Customers are often overwhelmed by options and want to understand the differences between products. In reality, your website, ad, and product descriptions all reflect your image. It is important to know how to position yourself and your products so that you can stand out. This starts with a simple design, usable technology, an easy-to-use experience, and basic functionality.
- Get Customers To Project Themselves
The downside to online shopping is that customers may not know what they are getting. Online shopping is difficult if you don’t know the brand. Online shopping is difficult because you can’t touch or feel the product. You cannot tell if it’s texture, fabric, and cut. This is why clients often have trouble presenting their products.
3d product configurator allow you to modify and transform products by projecting their shape, size, and scale. This makes it easier than taking a picture. Customers can view materials and colors in detail and configure complex products with hundreds if not all of the parts, textures, or colors. The results are immediately visible.
- Interactive Shopping Experiences
A person who spends approximately 50 seconds on a page about an item is more likely to make a purchase. The bottom line is that more pages visited means more sales. It is important to have a well-designed product page to increase the amount of time customers spend there. It is important to design the product page with informative, short, and immersive content. People will want to interact with a site. It triggers clicks and pushes them further to see the product. The customer can explore the product page in greater detail and even make combinations using the 3D configurator.
- Offer Customization
Customer satisfaction will increase if the experience is personalized. Customization allows customers to make their products unique and more appealing to them. The Internet allows people to express themselves through real-time visualization. This configurator is now available on all displays thanks to 3D technologies. You don’t need plugins. You can also consolidate customer knowledge through their actions. You can tailor your loyalty campaign to suit the needs of your audience. The personalized product gives them more control and leads to greater conversion.
- Save Money
3D configurators can be a powerful technology to increase sales. Understanding why customers return products is the key to growing your business.
3D configurators provide a 35% drop in product return rates. Because they can customize the product to their liking, customers are less likely to make mistakes with their orders. The configuration also gives customers instant access to the estimated cost of their product as they design it.